
Phil: Hows it going Jake?
Jake: Well, tired actually - It's 4am on a Thursday and I'm currently sitting in the bathtub preparing for a 6am flight to NYC. I will be returning to Chicago this afternoon. Trips like these for quick meetings are kind of cool because I feel like some kind of secret agent, but also very not cool because it's 4am and it's going to be an incredibly long day.
Phil: God nowadays I can barely manage to get up past 10 in the morning let alone 4am, though if I were doing trips like that I could probably manage. Well look at it this way who else can say, yeah I went to New York for a couple of hours? So Jake tell us a little bit about yourself.

Jake: Well, growing up I lived in Minnesota, Colorado, Missouri, Texas and
Indiana all before 4th grade. My dad was in the army so I moved
around quite a bit. I went to college at the Illinois Institute of
Art in downtown Chicago, got about 3 years through it, then quit with
3 classes left to get my degree because I just couldn't go another
semester running a new business with employees to manage on the side.
(I started the business when I was a Sophomore) Now I live downtown
and work full time mostly programming our websites and managing the
business.
Phil: I know what its like to move around alot personally I like it but having to make a fresh start each time can be annoying. So do you regret not getting your degree? I mean you obviously put alot of work into it to get that far.
Jake: Well, not so much - for a while it worried me but now that Threadless
has really taken off and skinnyCorp is doing so well, I feel like even
if it fails, there are a lot of opportunities for work in the future.

Phil: Yeah threadless and skinnycorp really have taken off over the past few years, for those that dont know could you tell us a little bit about threadless, skinnycorp and how it all started?
Jake: Yea! Jacob and I used to be members of a design forum called
dreamless.org back in 97-2000 and we met there. There was a tee
shirt competition on there to design the shirt for an event in London
and we both entered and I actually won it. We loved the whole process
of the design competition and decided to host our own, ongoing
competition for an actual line of tee shirts. We really started it as
a hobby, we were both really into art and design and wanted to do
something neat in that space. We started skinnyCorp as a design shop
and had Threadless as a side project.
Fun stuff
Phil: Your love of design really comes through I mean I don’t think threadless
would ever work if you didn’t love what you were doing, so what do you think
attracts designers to threadless other than the money?

Jake: The exposure of their work itself, it feels great knowing that
thousands of people are looking at the art you have created and even
leaving their opinions about it. When you create art, there is a
certain amount of pride that usually goes along with that. And when
you are that proud of something, you want to show it off!
Phil: Makes me wish I could draw, oh well I'll stick to films and photography, you
mentioned before that you started threadless off at hobby, weren’t you ever
scared I mean starting a business is normally a pretty big decision to make,
something that people spend along time planning. What was your experience of
starting out?

Jake: Starting out was literally Jacob and I just asking for designs on
dreamless and then printing the best ones. We each put in $500 and we
printed 24 of 5 different designs. Then when those sold we’d just spend
all the money we made on printing more designs. We didn't spend any
of the profits for the first two years and instead spent it on printing
as many designs as we could.
Phil: So do you have any advice for people starting out in business?
Jake: The most important thing for me was to be really passionate about what I was trying to do. Everything I did to start the business was fun and I thoroughly enjoy work every day. If that wasn't the case I don't think I could do it.
Phil: So a while back you launched the new threadless website, are you please with how it’s turned out so far? What are your favourite features on the site?
Jake: Yea, I'm really happy with the response so far, this is like the 8th
time we've relaunched threadless and I actually think it has been the
most positive of all of them. Whenever you dump a big change on
people it can be pretty overwhelming at first. I'm confident that
most of the people that are feeling that way will learn the new
interface and love it over time.
My favourite thing about the site is just how much more organized it is now. We went up to a 1024x768 resolution so things feel a bit more spaced out and easier to handle now. I like the small details about sites the most and all the little details you'll find on new
Threadless I hope you'll find are really fun :)
Phil: So what do see in the future of threadless/skinnycorp?
Jake: We just want to keep building community websites that encourage people to join in and help co-create neat things.
Phil: What music are you listening to at the moment?
Jake: I've been listening to a lot of Against Me and Streetlight Manifesto lately :)
Phil: Thanks for the interview Jake.
Jake: Thanks for interviewing me.
Skinnycorp
Threadless.com
Threadless myspace




